From the same NY Times article:
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"Obviously, they're not trying to get any physician to provide inside information," Dr. Topol said of companies like Gerson Lehrman. “But invariably, even without awareness and even without intent, that can happen.”
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LOL. Dr. Topol comes up some odd but great quotes.
“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”