Churchkey Can Co. Introduces a Nostalgic Take on Craft Beer with a Three-Piece Steel Beer Can from Ball Corporation
Tue March 27, 2012 11:00 AM | about: BLL NEWS PROVIDED BY:
BROOMFIELD, Colo., March 27, 2012 /PRNewswire/ -- American craft beer brewer Churchkey Can Co. is bringing back a package long associated with Americana with the launch of Churchkey's handcrafted Pilsner-style beer in a three-piece, flat top steel can from Ball Corporation (BLL) [NYSE: BLL].
"It's about the joy of drinking good beer from the people you drink it with, to where you drink it, and with this unique package, how you open it," said Justin Hawkins, Churchkey's co-founder and creative director. "We didn't make these traditions, but are keeping them alive with Churchkey."
The can harkens back to the day of the original flat top steel beer cans, invented in the mid-1930s, when small metal openers called "church keys" were used to open cans. Made of 100-percent recyclable steel, the package combines all the beer-friendly benefits of a metal can with a tip of the hat to the past.
"Increasingly, beer drinkers are learning that cracking open a craft beer in a Ball can whether in an aluminum or steel can is like tapping a fresh keg ... you get exactly what you expected," said Gary Woeste, vice president, sales and marketing, for Ball's metal food and household products packaging division, Americas. "With the can's many advantages, including freshness, portability, high recycling rates, brand building graphics and beneficial economics to name just a few, craft brewers and consumers continue to choose cans."
Cans are a sustainability success story and the number one recycled beverage container of any kind in the United States. Steel cans have the highest recycling rate of any food package at 66 percent while aluminum cans enjoy the highest recycling of any beverage packaging at 58.7 percent. Both steel and aluminum cans are infinitely recyclable and require less fuel to ship to the brewery and to retail outlets after being filled.
Cans are good for beer. Ball's cans are impenetrable to light and oxygen and chill faster than bottles, resulting in fresher, better tasting beer.
Cans have superior portability. Cans go where glass cannot. Cans are better-accepted in most environments because they don't shatter.
Cans offer a 360-degree mini billboard for a company to establish their brand and to build their brand message upon.
About Churchkey Can Company
Co-founded by Portland-native Justin Hawkins and actor Adrian Grenier, Churchkey Can Company began with a singular focus: produce a great beer in a simple can similar to what generations before had experienced. Their Northwest-brewed Pilsner-style craft beer is a recipe originated by Portland-based home brewers Lucas Jones and Sean Burke and uses only the highest quality ingredients. The beer features a Saaz hop taste and aroma, making Churchkey Pilsner a uniquely complex, yet seasonable beer at 4.9 percent ABV and a 29 IBU. The beer is available beginning April 15 at better beer retailers around the Pacific Northwest in 12 ounce flat top steel cans and in six packs with a complimentary churchkey. For a full list of bars, restaurants and retailers carrying Churchkey cans, visit www.ChurchkeyCanCo.com (launching April 1).
About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com
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