IMO it all depends on the rates at which debt is converted to equity. Forget the product for a moment and think of what's happening agnostically on a per share basis.
If MWWC generated say $1M revenues on 50M shares you're looking at $0.02 revenue per share. If the company generates $1M revenue but now has 500M shares you're looking at revenue per share of $0.002. The only difference is the dilution.
If MWWC announces sufficient new revenue to generate profits and uses that money to: 1. Retire the increased shares in the market 2. Wipe out all convertible debt (eliminate the source of dilution) 3. Build a large cash reserve (to avoid future need for convertible debt) then you can have a different argument about where the company would likely move (on a per share basis).
What happens when we are in production and announce CNH industrial partner? Would that trump the shares needed to re-tool and get ready for said production and cause an upswing?
If the TA is gagged you can bet it's not in the shareholders best interest.