Barneys New York is a store that uses this sewn device in many of their designer apparel to curtail shop lifting luxury products! It is in higher end clothing lines primarily,designer brands. Jeans for example is hot for theives they grab a pile and run.Does everyone know how much Deisel Jeans retail at,Rock'N'Republic,and Seven Mankind? They can all retail between 150.00 to 300.00 a pair.Imagine losing five pairs in one swoop,I have seen it. I have seen this in some Nordstom stores,athletic stores,and even in Maceys. The magnetics are effectual,people do not care,however,the sewn in sensor is a major deterrent in crime. KMA is rocking and we shall see the price reflect this short term. Thank you.