We know that the film company has a history of net profit on films and is a low budget film company that is doing well (business wise) on foreign soil.
I think the announcement WAS NEEDED. The stock price may have stayed dormant today, but that doesn't mean that it won't run a day or two later and that is without news. I have seen this happen over and over again in penny stocks, so be ready.
Todays announcement may be a good foundation for any further news.
If anyone sells at these prices after today, there is a marble missing somewhere.
I think todays PR was very very much overdue and I appreciate the news. At least we know that something is happening and not fabricated.