Protagenic Therapeutics Inc. (PTIX)

[buckhunter102001]

My belief (and IMO) is the courtship between Atrinsic and Kenshoo began soon after Stuart Goldfarb came on board and that was exactly the reason he was brought on board…So, if that’s the case then they have been in this affair for right around 10 months now
See post below from Diamond Fire regarding what Goldfarb did in the first full quarter in the company
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=73136295

1 JUN 11
http://www.sec.gov/Archives/edgar/data/1022899/000114420411034204/v225099_8k.htm
On June 1, 2011, we entered into an employment agreement with Stuart Goldfarb, 56, a current director of the company, pursuant to which Mr. Goldfarb will serve as our President and Chief Executive Officer. Unless earlier terminated in accordance with the terms of the agreement, Mr. Goldfarb’s employment will continue until December 31, 2014. During the term of the agreement, Mr. Goldfarb will receive a base salary of $400,000 per annum, which is subject to increase at the end of each year of the term at the discretion of our board of directors, provided that Mr. Goldfarb’s salary will not be less than $420,000 beginning June 1, 2012 and less than $450,000 beginning June 1, 2013. The agreement provides that Mr. Goldfarb will be eligible to receive a target annual bonus equal to his base salary for each calendar year during the term if our business operations meet or exceed certain financial performance standards to be determined by our board of directors. For the fiscal year ending December 31, 2011, Mr. Goldfarb will receive a bonus of $200,000 in the event certain financing criteria are satisfied. Mr. Goldfarb will also be able to participate in any other compensation plan or other perquisites generally made available to our executive officers from time to time and will receive four weeks of vacation per year.

Sharon Siegel also brought on board
On June 1, 2011, we appointed Sharon Siegel, 46, as our Chief Marketing Officer. Unless earlier terminated in accordance with the terms of an employment agreement to be entered into by and between the company and Ms. Siegel, Ms. Siegel’s employment will continue until December 31, 2014. During the term of her employment, Ms. Siegel will receive a base salary of $300,000 per annum, which shall increase 5% each year and shall also be eligible to receive a target annual bonus of $200,000, which shall increase 5% each year. Annual bonus targets for Ms. Siegel are to be agreed upon by Ms. Siegel and the company’s Chief Executive Officer and approved by the company’s compensation committee. For the fiscal year ending December 31, 2011, Ms. Siegel will receive a bonus of $100,000 in the event certain financing criteria are satisfied. In the event Ms. Siegel’s employment is terminated by the company without cause or by Ms. Siegel for good reason, Ms. Siegel will be entitled to receive all base salary and benefits which have accrued through the termination date and a payment equal to six months of her base salary.

THE COURTSHIP BEGINS

14 JUN 11
Kenshoo saw the Atrinsic white paper newsworthy enough to post on their website
http://www.kenshoo.com/Atrinsic_Interactive_White_Paper/

16 JUN 11
Press release published about this White Paper written by our very own Aaron Baker
http://www.thestreet.com/story/11152303/1/on-the-keyword-trail-business-intelligence-drives-300-increase-in-roas-according-to-atrinsic-interactive-white-paper.html

21 JUN 11
http://www.facebook.com/Kenshoo/posts/127788833969800
Kenshoo posts a link to the press release regarding the Atrinsic White Paper release on their Facebook page and also post the following:
"Atrinsic + Kenshoo = Atrinshoo? Kenshic? Download this whitepaper to see how potent the combination (if not the name) can be."

8 AUG 11
David Rifkin becomes a spokesman for Kenshoo
http://www.quora.com/David-Rifkin/answers
"Also the keyword seeding tool, the ability to create unique dimensions for your account, dynamic keyword level bid policies, and let’s not forget Kenshoo Social makes them a must have for any large advertiser in the space."

15 AUG 11
Stuart Goldfarb is quoted during the Q2 2011 Earnings Conference Call in response to the following question: “Would you expect revenue to be higher for Atrinsic Interactive going forward?”
Stuart Goldfarb’s reply: “Significantly”
http://atrinsic.com/files/PDF/ATRN%20-%20Q2%202011%20Atrinsic%20Inc%20Earnings%20Conference%20Call.pdf

15 SEP 11
Atrinsic Announces new CFO, Enter the FONG!!!
http://www.sec.gov/Archives/edgar/data/1022899/000114420411053346/v235027_8k.htm

GETTING RID OF EXTRA BAGGAGE BEFORE THE ENGAGEMENT

8 NOV 11
Atrinsic Announces delisting from NASDAQ
http://www.sec.gov/Archives/edgar/data/1022899/000114420411061928/v239380_8k.htm

1 DEC 11
Atrinsic Announces that Sharon Siegel is no longer the Chief Marketing Officer
"Atrinsic, Inc. (the “Company”) and Sharon Siegel have agreed that November 25, 2011 will be Ms. Siegel’s final day of employment as the Company’s Chief Marketing Officer."http://www.sec.gov/Archives/edgar/data/1022899/000114420411067951/v241704_8k.htm

2 DEC 11
Atrinsic Announces Kazaa is Kaput
http://www.sec.gov/Archives/edgar/data/1022899/000114420411068005/v242221_8k.htm

20 DEC 11
Atrinsic Announces sale of building in Canada
http://www.sec.gov/Archives/edgar/data/1022899/000114420411070615/v243487_8k.htm

29 DEC 11
Atrinsic Announces sale of assets
http://www.sec.gov/Archives/edgar/data/1022899/000114420411071997/v244255_8k.htm

THE ENGAGEMENT (ATRINSIC MOVING IN WITH KENSHOO)

11 JAN 12
Kayak, former Atrinsic client becomes client of Kenshoo
http://www.kenshoo.com/KAYAK_PR/

2 FEB 12
Stuart Goldfarb resigns as CEO, remains on BOD and Nathan Fong becomes interim CEO
http://www.sec.gov/Archives/edgar/data/1022899/000114420412005553/v301092_8k.htm

WEDDING PLANNING (QUIET PERIOD) – Where we are currently
Too busy with the details and don’t want the busy bodies to start rumors about the wedding that might cause tensions

LOTS OF TWEETS BETWEEN MEMBERS OF THE TWO COMPANIES (David Rifkin, Geoff Shenk, Aaron Goldman, Atrinsic Interactive)

13 FEB 12
Expedia, former Atrinsic client becomes client of Kenshoo
http://www.kenshoo.com/ExpediaPR/

FORWARD LOOKING EVENTS

WEDDING ANNOUNCEMENT
8-K Announcing the merger

THE WEDDING
Full integration of the various entities and personnel that will remain as a result of the merger

THE HONEYMOON
23 APR 12
At the Search Insider Summit next month Aaron Goldman (Chief Marketing Officer - Kenshoo), Alan Osetek (President - Resolution Media a.k.a. Omnicom), and none other than David Rifkin himself (Vice President of Search - Atrinsic) are all set to be on the same panel (moderated by Aaron Goldman of Kenshoo
http://www.mediapost.com/searchinsidersummit/agenda/


Now, I’m certain I’ve missed some events and names that would fit into my little story here but I think this timeline is pretty clear…it is to me anyway and, afterall…this is ONLY MY OPINION!