Attitude Drinks Inc. (fka ATTD)

[future1]

From joetm (post19610)

Quote- do you think it's smart business move to send samples when they have serious debt?

Are you kidding me? Do you have any idea what it means to build product awareness?

I can tell you the samples I am getting are going to the number 1 demo group in their sport in the US. That equals national exposure.

Oh by the way -- some of the other samples are going to another athlete that ranks top 5 in his sport in the world. Yes he would be bigger than Paul Pierce easily.

Others will be tried by athletes at at least one possibly two Big Ten universities.

Maybe you ought to check and see where Gatorade got it's start. (hint it was a major university)

But exposure like that couldn't possibly help could it?