Protagenic Therapeutics Inc (PTIX)

[buckhunter102001]

Just a couple more pieces to my Kenshoo connection

Again, the white paper from June 2011
http://www.scribd.com/doc/80457144/Atrinsic-eTailer-Case-Study-June-2011-FINAL-175181215

Note how the two companies seem to have a symbiotic relationship to one another. Seems that Atrinsic has one piece of the puzzle and Kenshoo has the other...Put them together and you get (See below)

Kenshoo Facebook foreshadowing

http://www.facebook.com/Kenshoo/posts/127788833969800

Look what Kenshoo is talking about at OMMA Global March 19-20

http://www.mediapost.com/ommaglobal/tracksessions/#5230

Panel: Building A One-Touch Digital Search Machine


Marketers trying to drive branding and performance from search have historically relied on Web sales and ROI metrics, but there are several proxies that marketers can use to measure branding success and direct response from search, especially as social and mobile begin to play a bigger role. Learn ways to incorporate social signals, mobile check-ins, and app downloads into your DR optimization tactics to improve search marketing efforts.



Panelist
Viji Davis , VP of Marketing, Resolution Media
Ryan Gibson , Manager, Agency Sales, Google
Dave Schwartz , VP, Client Services, DataPop
Geoff Shenk , Managing Director, Americas, Kenshoo

And now...Kenshoo is suddenly a Technology/Analytic specialty on David Rifkin's Linkedin!!! Oh, and also notice that Facebook is on his list of specialties.

http://www.linkedin.com/pub/david-rifkin/3/a51/434
Specialties
*Campaign Strategy & Opportunity Analysis, Account Management
*SEM Media Sources: Google, Yahoo!, Bing, MIVA, LookSmart, AdKnowledge, Business.com, Ask, AOL, Surehits
*Contextual Pulse360, Quigo, Marchex
*Mobile/Social Media/CSE Facebook, YouTube, Google TV/Instream
*Technologies/Analytics: Kenshoo, Dart, Omniture, Google Analytics, Marin Software
*Software: Microsoft Office Excel, Word, Powerpoint, Outlook

If someone (Anyone) can prove to me that there is absolutely no connection between Atrinsic and Kenshoo I'll listen. To me, it's so logical. Atrinsic has the Brandlock technology and competetive crawling genome, and Kenshoo has the ad copy crawler and pre-established social advertising ties
(Look at the genome drawing in the white paper and zoom in)

From the Atrinsic White Paper June 2011


"Atrinsic’s BrandLock technology, theircompetitive crawling GENOME, and numerousthird party tools the AI business intelligence teamwas able to crawl the major keywords theydetermined were used by the client in order to pullrelevant data, as well as to crawl and analyzeClient X’s key competitors to see what keywordsthese competitors were buying, understand howmany impressions they were garnering on givenkeywords and how much they were spending

"Next, utilizing technology partner Kenshoo’s proprietary ad copy crawler, the Atrinsic team identified competi-tor ads, pinpointed the best performers in the space, and then projected an increase from the current 3% inclick through rates to 3.5%."


One last thing...Check out the 27:00 mark on this FMC video. Read the screen...I highlight the words "Real-time metrics"
http://www.facebook.com/business/fmc

And then here at 21:56
http://www.facebook.com/business/fmc
Looks like SPYDER to me
Look at the white paper and compare to the genome drawing (zoom in)

And here 15:40...compare to impressions section of the white paper
http://www.facebook.com/business/fmc