These new tools also come as companies are clearly stepping up their Facebook ad budgets. Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo Social.
My suspicion is that Kenshoo is working with Atrinsic and is perhaps buying them out for their Spyder platform. Im guessing the Atrinsic/Facebook connection isnt direct, rather it is through Kenshoo.
Here is what we know: Kenshoo is working with facebook to deliver advertising(fact) Kenshoo is working with Atrinsic or vice versa to help propel advertising (fact) Kenshoo and Atrinsic have a cozy relationship, in fact that they have hinted at a merger by combining each others names (fact)