Pump glad he is finally going to fix that website.
Being a graphic designer, that website now is very very outdated, and very almost early 2000's design. I would suggest a more modern looking website, something that makes this company look and feel like it is worth a ton. The first thing people do if they hear about a company is they google it and goto the website, this website needs to look like a million bucks.
I think something like dominos.com has a very sleek layout.
Hp.com is also sleek, and does a good job showing how you can fit all information without having to scroll much. Try to make the user do as little scrolling as possible to get information.
Update font, update information to make it all correct and then have someone keep on top of it and make changes as needed.
Show new professional pictures of the product, packaging, get professional pictures of the process, this website could be amazing, there are so many different designs to do, I have a ton on my mind, let me know if mitch needs any design help.
If he is using that new character on the new packaging he should incorporate that into the website as well.
