Online ordering for shipment. PLEASE!
I know it would mean an actual employee, but if Thermafreeze works, hell, I'd buy cones from time to time. Should be available in quantities of 10-100. It'd be awesome for Church functions, scouting events, on and on.
PayPal at the ready.
Other than that, just accurate, current info on the website. it looks ok now, but if there is going to be a map to locations, then you should be able to see the locations and go there (once contracts are in place.)