Why would he do that when JBI makes superior fuel from free plastic. I know they do I've seen it being made - from plastic in to fuel out. Do you really think that the people who signed major deals with JBI are stupid? Do you honestly believe they didn't do any research? Your hypothesis needs more than conjecture.
He has a blending facility he can use to buy wholesale product from other sources -- and potentially, deceptively, ship and tell people it was pyrolized from plastic.