NeoMedia Technologies, Inc (NEOM)

[Las Vegas]

86% of marketers plan to use QR Codes
From BizReport:
Mobile barcode firm Scanbuy has released findings of a new study that reveals marketers are well aware of QR Codes and the majority say they will be using them at some point in the future.

According to the study nearly all marketers are aware of QR Codes and 50% are already using them in some fashion. Despite many consumers not knowing what to do when coming across a QR Code a whopping 86% of marketers said they plan to use QR Codes sometime in the future.

However, QR codes are not the only mobile barcodes that are being considered. Scanbuy notes that many companies are looking into the likes of Microsoft Tags and EZcodes.

Scanbuy found that the top three placement choices among marketers are magazines/newspapers, direct mail and product packaging. This is somewhat in line with the findings of a recent study by Martin Chadwick Bailey. It found that newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%) and on websites (13%). Surprisingly few were scanned from billboards (11%) or a piece of direct mail (11%).

Product information, promotions and coupons were the top three content choices for marketers using or considering the use of QR Codes, found Scanbuy.

"We're excited to see the continued growth in awareness among marketers, and we expect both the quantity and the quality of QR Code marketing to grow considerably in 2012 with 86% of respondents reporting that they plan to use 2D barcodes in the future," said Mike Wehrs, CEO and President of Scanbuy.