Saban Brands, licensor to FBCD, at TOYFAIR 12.
Licensing Industry Luminaries Featured at “Children’s Content Connection” Panel Discussion During American International Toy Fair
Leaders from Saban Brands, Sesame Workshop and Mind Candy will discuss the ways content owners reach target audiences in a new and ever-evolving multi-channel world during a one-hour panel discussion on the opening day of the 109th American International Toy Fair.
“As Toy Fair continues to grow and change with the evolving toy industry, we have seen an unparalleled surge in licensors and entertainment executives in recent years at the show, telling us something about where the U.S. toy industry is headed,” noted Carter Keithley, TIA President. “We are pleased to offer this new and relevant programming from leading experts in the world of children’s entertainment. Those who attend this panel will walk away with a better understanding of how to use different platforms to engage and connect with children across all media.”
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