Trade Link on iHub

[cintrix]

As I mentioned on Q&A board, I am an Etrade customer and I see no use for this option. It is in no way a faster route. I could click on to my Etrade platform as quick as I could click on an IHub/Etrade link. This is obviously not for current Etrade users - it is a promotion to draw new customers to Etrade. That's ok but I don't get this part:
we wanted to make sure every existing user and all new users to iHub became aware of this new feature
If I X it out I am aware it is there and it means I don't want to see it anymore and I am not interested. I wouldn't be trying to close it out if I wasn't aware it was there.