I know it's confusing.. that's why i'm trying to help everyone out and make sure no misses on this great dividend. Here's a better explanation..
"The process is further complicated by the fact that it takes time for a stock purchase to "clear" or "settle." To allow time for this processing, stock exchanges set a date — generally two business days prior to the record date — known as the ex-dividend date. Someone who purchases the stock on or after the ex-dividend date will not receive the dividend, as the purchase will not "settle" by the record date, and therefore the buyer will not be on the list of shareholders to which the company pays its dividends"