It was not until our new auditors began working on JBI, Inc financials and reviewing our documentation regarding the media credits that it was discovered the publications our advertorials were eligible for had limited readership and therefore would be unlikely to materially increase sales or profits. Thus, it was determined that the media credits had no value and should be written off. Accordingly, the entire cost of the credits ($1,000,000) was charged to operations in 2009 and there is no value for the credits reflected on the December 31, 2009 Balance Sheet. http://www.sec.gov/Archives/edgar/data/1381105/000121390010004271/filename1.htm