We actually did make a movie. Had a flow test (like they showed Sparks down in Arkansas) and everything. Josey, we have had to produce all of our own literature. We have thousands invested at this point. Stuff isn't cheap.
We have found farmers to be a VERY hard sell and I do not know why. We are averaging a 25% increase in efficiency with farm tractors. However, if I were a new dealer, I would spend my resources on a good brochure and gas money to make one-on-one, face-to-face contact with potential customers...and skip the farm shows.
That said, our company has started doing mass mailings to excavators and I plan on using the Smart Power report in those sales calls.