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(PR NEWSWIRE) HEE Corporation Announces Initial Advertising Campaign
HEE Corporation Announces Initial Advertising Campaign

HUTCHINSON, Kan., July 25 /PRNewswire-FirstCall/ -- HEE Corporation
(OTC: HCCF), which specializes in nutraceuticals for metabolic syndrome, today
announced the start of its initial advertising campaign. The campaign will
include a matte release, targeted direct mail, affiliate marketing and direct
response television (DRT). Marketing expenditures associated with the
campaign will not be disclosed at this time.
"We're excited to move forward with our advertising campaign," said Radley
Brooks, president of HEE Corporation. "HEE Corporation has launched a number
of new and exciting supplements, and these marketing outlets will be an
effective way to reach new consumers, increase customer loyalty, and drive
sales."
HEE Corporation and its public relations agency, media imPRessions, have
developed a series of matte releases to be distributed nationwide to local
daily and weekly newspapers that will address a series of issues important to
diabetics. The initial release will highlight the growth of alternative
therapies, including herbal supplements, for Type 2 diabetes.
The DRT promotion of HEE Corporation's breakthrough herbal supplement HPB-
WL2000 will run on the four major U.S. television networks (ABC, NBC, CBS, and
FOX), as well as major cable networks, including CNN, TNT, TLC and E!
Entertainment. In addition, HEE Corporation will work with Yahoo! Shopping to
launch a mass email campaign promoting the product to customers and other
consumers in search of weight loss supplements like HPB-WL2000.
HEE Corporation's direct mail piece featuring HPB-84 will be distributed
initially to the Houston market to a mailing list based on key age, income and
disease state demographics. The mailer will include an offer for a discount
to customers that can be accessed through a city-specific promotional code via
HPB-84's w . This promo code will be used to
measure specific market penetration for further marketing initiatives.
For more information on HEE Corporation or to purchase its herbal
supplement products visit
About HEE Corporation
Founded in Hutchinson, Kansas in December 2003, HEE Corporation
(OTC: HCCF) is a publicly-traded company committed to improving the quality of
life through the research, development and distribution of products, services
and nutraceuticals that address many of the causes of metabolic syndrome.
Metabolic syndrome is quickly being recognized by the medical community as one
of the most prevalent health conditions in the United States. HPB-84,
manufactured in the United States, is sold through
contains a proprietary blend of the following ingredients generally recognized
by the FDA as safe (GRAS). Complete company and investor information can be
found at the company Web site, http://www.hee-corp.com .
Forward-Looking and Cautionary Statements
Statements contained in this release may constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements involve a number of risks, uncertainties and other
factors that could cause actual results to differ materially, as discussed in
the company's filings with the Securities and Exchange Commission. HEE
Corporation undertakes neither intention nor obligation to publicly update or
revise any forward-looking statements. HEE Corporation and the HEE Corporation
logo are trademarks or registered trademarks.
Contact: Mark Bouffard