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Re: cjstocksup post# 4725

Thursday, 01/12/2012 2:31:16 PM

Thursday, January 12, 2012 2:31:16 PM

Post# of 44232
I agree!!

It's all coming together. Running a test to show Harrington that their money is well spent has to be standard procedure. How foolish to put your commercial in front of an audience nationally without testing it first in targeted markets! Harrington wants to make sure they have the RIGHT audience not if there will be an audience.

"Mike Altieri, who is overseeing the media campaign for MediPendant Plus at Modus Direct added, "We feel very confident that we can get the MediPendant Plus commercial in front of the right audience. At present, Modus is probably the most versed company in the senior category in terms of media learning and relevant current station data."

Once they are sure of the target audience they will roll it out nationwide.

And COSTCO waits in the wings!!!
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