At some point everyone, BBI, NF, us are going to have to re-group and charge a reasonable but profitable monthly subscriber fee. At our cost for mailing probably should be at least $20. NF and BBI would have to get $23-$25 to support such high advertising budgets and distribution sites. Just doesn't make sense to keep losing money. That may mean subscribers having to make a committment of 3 months after the trial period (remember the dvd player giveaway for 3 months?). Look at the 2 years most telephone companies put on you plus have to make a substantial payoff to cancel. Still waiting to see what Carl Ichan does about the huge losses BBI is chaulking up.
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