Unfortunately, I thought Turtle was going to be a big hit in theaters and I'd make a quick return on my investment. For me, it had the best chance of getting this company on the map. I agree the theater release is not where the money is but it's where the media spotlight shines. When you have a little film that hits big, you get noticed. When they couldn't even get the movie in the theaters that they published on their own website, that triggered a red flag for me. I don't know anything but I do know right from wrong. The way they continue to try to bring movies to theaters and make over exaggerated estimates is wrong. They estimated 7.25 million in 2011 theater revenue and of course I assumed that Turtle would be a big portion of that revenue. (based on the other releases they announced, Turtle was obviously the best of the bunch) They never once re-estimated the numbers.
Profits every quarter don't make this stock go up or down. News gets announced but they don't follow through. This is why the price stays down.