Signature Devices Inc. (SDVI)

[Saredi]

Thanks for the promised news, Mart. First promise made, kept. A good half dozen of those and we may have honest to goodness trend. :)

Mart van der Velde, who was recently appointed CEO of Signature Devices, Inc. (PINKSHEETS: SDVI) to lead growth, revenue and product plans, today announced plans for Q1, 2012:

I like the short term targets, at least at this point in time. No big grand visions, just "how we're gonna generate revenue in the next 3 months". Plans for GRAFF conversions and dividend unravelling, while important, are meaningless if the co goes bankrupt in January. His first short term focus is the right one: revenue.

"Signature Devices, Inc. has four new games in final review with Apple to be sold through the iTunes store in the first quarter of 2012, and these products will provide a new source of revenue to SDVI to kick off the New Year," Mr. van der Velde announced today.

Anyone know how long the Apple app review process takes? I'd guess it's shorter than lot check at Nintendo, but have never made an App. Promise two = 4 apps in Q1. Will expect this.

"We are also retaining securities counsel to help SDVI obtain a current status with our Pink Sheets listing and plan to make the appropriate reports and disclosures to achieve this during the first quarter. We also will be opening a global headquarters office in Nijmegen in the Netherlands, a mini-Silicon valley type area," Mr. van der Velde further announced.

Guess that answers my question about whether Mart was now living in Redwood city. Instead of going to SDVI, he brought SDVI to him. :) Fine with me. Current status in Q1 in time for the game releases sounds like a good step. This will be promise three for Mart, although I'd give a bit of wiggle room on it to Q2 depending on the status of paperwork records. Would be very impressed if he met it in Q1.

"I have spent December conducting a top down review of our operations and procedures...quote]

Hopefully any old surprises left for Mart by prior management have now been exposed to him. He actually sounds like someone whose managed a company before, lol. Refreshing? :)

"As CEO, I will create new marketing relationships in Europe, which we see as a vital growth area for Signature Devices, Inc.," Mr. van der Velde added.

Would like to see us to prove profitable in the massive US market before expansion efforts overseas become necessary, but with simple, DL content like Apps, it makes sense to go global (no inventory shipping concerns, etc). Also, its best that business leaders stick to areas of their competency and I'm sure that Mart's experience is greatest in the European region. Leveraging that couldn't hurt, if GRAFF and Ken focused on the US Console Market.

About Signature Devices, Inc.:
....Signature Devices also owns Graffiti Entertainment, Inc. (www.graffitientertainment.com), a publisher of interactive entertainment software for advanced entertainment consoles.

It ain't a wholly owned subsidiary but its looking like its still owned by SDVI. So the GRAFF/SDVI sisterhood is more of a Parent/Subsidiary vs the 2010 'separate-companies' idea. Any sort of merger or GRAFF IPO option won't come until things get current for SDVI in my opinion, as the necessary audits/financials are the first step to clarifying their separate/combined values. Will take significant time likely to shakeout (no Q1 miracles should be expected for GRAFF holders) but the ownership status of GRAFF by SDVI would allow profit sharing (so no more worries about one company sucking the other one into a dry husk). Still better to be in SDVI for liquidity purposes of course.

Further comments:
1) Did you notice the lack of errors, whether numerical or grammatical? Mart (or whoever he hires) writes good PR's. Yay.

2) I'm gonna go out on a limb in the obvious tree to assume that those 4 new apps are our 4 reader rabbit games. Seems obvious, but intrigued that he declined to mention the names. Mystery, yay?

3) No comments beyond about a 3 month window. I'm happy to see short term, revenue and reporting goals that we can easily measure as success/failure against our new CEO. Makes me feel a wierd sensation that hasn't been around for quite some time. Hope? Or just the eggnog 'n rum? We'll see. =)

Cheers,
Saredi