Rabbits can run for years IF SDVI starts MARKETING the product. You can't just throw games on shelf and expect people to find or seek it. Retailers are more likely to carry a product if they see it being advertized in magazines or through ad spots on Nickelodeon for example. Sales are driven through marketing, period.
Do your own due diligence. All of my posts are opinion. In no way am I recommending you buy or sell a position. Good luck and be careful.