Competition, if it is? To only the Marketers, they will decide that, after all, they are in control and know the angles of the Market that has yet to be established..( For Months ).We all know, most will fall off the map and never to be seen. Zimmerman/TBWA and Omnicom are untouchable. Product rely. The Market just started when DOT hit the street and its premature at that. Alot of work yet to do, to build an actual Market.
AL