I don't know. The last time I corresponded with Eddie my understanding was that a lot of clarity was going to be provided through the YouTube channel, that the videos were done, and that all that was left was for legal counsel to approve them before launching the YouTube Smoky Market channel. That was "hopefully" to be done by the end of the week a couple of weeks ago. Clearly not done yet.
This doesn't concern me. I don't know why the "delay," but as Eddie mentioned in one of his more recent posts, we're in a dynamic environment, and my guess is that the game plan is constantly be changed.
In the Army we were trained on a lot of battle drills, and of course for every mission you lay out multiple courses of action - but everybody knows at first contact the plan goes from being very detailed to an overarching frame of guidance where junior leaders make both proactive and reactive decisions in an environment oft clouded with the "fog of war."
What's great here is that we can have utmost confidence that when there's a slight lag in the pace that we would prefer to get news, it's not the case that our CEO was blowing smoke, but we can rest assured that he and his team are making adjustments to best setup SMKY for success. The truth changes daily, and I believe Eddie is more than capable to react and proactively adjust our compass heading towards success.
Of course, I know you know these things already, but just felt like rambling a bit.
Things still to look forward to in the near future:
- YouTube Channel - Groupon Launch - Announcement of completion of financing through sale of preferred stock -Yummy fests - Launch of production of the Kosher line of products - Completion and details of agreement with Canadian affiliate
And some that I think could be coming (i.e., I don't think specifically stated, so this is just my opinion)
- Holiday marketing plan (I'm pretty sure somewhere Eddie mentioned that they are fully aware of this seasonal market and are taking steps to capture a share of it - Purchase of a full sized oven ( I think the plan was looking at sometime in early 2012 for this) - Distribution/partnership agreements with grocery store/supermarkets and possibly wholesale type stores (Sam's Club, BJs, Costco, etc.)
(anyone feel free to add/correct my info if I'm not tracking the most current information out there on this stuff)