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Re: iwfal post# 129566

Thursday, 10/27/2011 9:56:45 AM

Thursday, October 27, 2011 9:56:45 AM

Post# of 257268

Just so we are clear - I am asserting that the ratio of (defendants requested delay) divided by (plaintiffs requested delay) is a predictor of chance of PI being issued.



I understand and do not agree.

1/3 of the pharmacy market and all of the hospital market? Giving Sanofi about 2/3 of the total market. Wouldn't you expect Sandoz to retaliate with a tap on the hospital market.



It depends on the relative strengths (marketing, relationships, financial, etc) of the two. IF I were calling the shots for SNY. I would shoot to take 1/3 of the pharmacy market with a slight price cut and limiting supply. IF Sandoz turned to the hospital channel aggressively I would take off the cloves and take a bigger part of the pharmacy market. My guess is that SNY could take 1/5th to 1/3rd of the pharmacy market without triggering significant penetration of the hospital channel. That is what I would try to do. MNTA is far more at risk to error in this game of chicken than SNY.

ij

It is astonishing what foolish things one can temporarily believe if one thinks too long alone ... where it is often impossible to bring one's ideas to a conclusive test either formal or experimental. J.M. Keynes

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