Intel Corp (INTC)

[wbmw]

Re: The company will place a full-page advertisement in seven U.S. newspapers on Wednesday, explaining why it filed suit and encouraging newspaper readers to delve into the full text of its 48-page complaint, according to an e-mail from AMD.

Another possibility is that AMD is aiming to increase the size of their cult following. By presenting a sensational piece of Good vs Evil in newspapers around the country, they are appealing to emotional individuals to become loyal by virtue of wanting to rout for the underdog. Even if the courts throw out everything that AMD accuses of Intel, the headlines and memories of the case will remain. It would be a good strategy to go the way of Apple computer and have a following of customers no matter how the competitive landscape changes.