With respect to everyone's opinions:
I just can't see this being a sham considering the people involved. Top level advertising team, Justin, our CEO and CFO, world wide insurance tie-in, etc., etc, ..
It does seem that the sp has been manipulated for timing purposes. On the surface, you'd have to admit that's possible. But either way, when she goes boom, she goes big boom! I believe the fuse is lit: stand back and enjoy the fireworks. Don't get caught crying into the stale can of impatience ...
IMO
OPMG!