Bravo Brands Inc (fka BRVO)

[Mr B]

Shaw's a division of Albertsons!! Oh yeah baby..



Bravo! Foods Ships Slammers(R) to Shaw's Supermarkets
- Six Flavors Offered in More than 200 Stores Throughout the Northeast -
6/28/2005 1:37:59 PM


NORTH PALM BEACH, Fla., June 28, 2005 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International (BRVO), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced today that it has shipped six flavors of its popular Slammers(R) milk drinks to all Shaw's Supermarket stores.

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Bravo!'s popular flavors of Milky Way(R) Slammers(R) and 3 Musketeers(R) Slammers(R) fortified milk drinks will be available in more than 200 stores throughout the Northeast and New England.

Bravo! CEO Roy Warren said, "We are excited to introduce Slammers(R) to the Northeast with shipment of our Slammers(R) to one of the largest grocery retailers in the region. Shaw's, a division of Albertsons, Inc., has more than 200 stores in six New England states. We look forward to establishing a valued long-term relationship with this successful chain and other convenience store and grocery retailers throughout the region."

Bravo!'s Slammers(R) come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient temperature storage capability is due to a combination of unique processing and packaging, accomplished without compromising taste. Shaw's will offer six flavors of the great tasting, single-serve Slammers(R) in its refrigerated dairy section.

About Shaw's

Shaw's Supermarkets and Star Markets are a division of Albertsons, Inc. Throughout the six New England states, there are more than 200 Shaw's and Star Market store locations serving over four million customers each week and employing approximately 30,000 associates. For additional information, please visit http://www.shaws.com .