Well, it would seem to me, and I admit that these shows are expensive, but $150,000, to exhibit at a national show is a large amount of money for any company, that figure might be inflated, or they would be spending extra money to wine and dine the attendees.
Now since they are letting others show in 2011, we will see, but I do see some serious concerns if funeral directors find out that they are doing some direct marketing to consumers.
I do not know if they are or not, but sooner or later it will come out. If they are, they will NEVER have any creditbility within the industry.
Now I know a few people here do not care how they sell products, but to sustain a working relationship with the death care industry, then they must NOT sell directly to consumers.
JMO