How do you know they haven't? They don't PR everything, people that been at the tour know this!
They plan it all systematically and IMO will publish all big news in a chain. This will pump interest + pps
What happens after that... Well... we know what happens after that.
But keep in mind folks, when IKE turns on the dilution machine, he never dilutes carelessly. We never downtick due to dilution. The sell-off we saw after 8K following Grand Opening were panicked shareholders.