So after dinner tonight I went to Best buy to get a new case for my iPhone and I happen to stumble upon this :) I asked a salesman how many they physically have in stock. They had 3 on the shelf and 27 in the back. At 29.99 each times 30 is $900, times 1,150 stores (according to Wikipedia) that makes White Canyon $1,035,000 in revenue assuming they stock 30 copies in each store.