I'm guessing shares were issued at a lower cost basis than where we are currently trading at, which explains why NITE could care less about easing off. It's a gamble at this point, could bounce nicely on Monday or keep falling like a hot knife through butter.
My post is only my opinion, I recommend you always do your own DD! I am not a licensed broker or a professional by any means, so take what I say as entertainment value at best.