I've had the same thoughts about pricing but then realized that the $100 per month is at the six tab a day maximum recommended dosage.
An exploratory dosage of 3 tabs a day reduces monthly cost to $50.
If Anatabloc delivers as advertised a six tab a day regimen at $100 per month may be considered a bargain. Particularly if the price is offset by discontinuing other prescribed or OTC medications.
My biggest concern about Anatabloc's success is counterfeiting. I don't think it will be long before we see similarly named "generic" products with $49.99 (or lower)price points. Unfortunately most counterfeits contain little if any active ingredients and this could give the whole anatabine concept the proverbial black eye.
Of course, there is always the possibility that I'm worrying to much. Anatabloc's success is important to me on multiple levels.