Increasing sales in the core business could help to that end as well. Generating increase revenue from the core business translates into an increase in the PPS as it gives more investors motivation to buy the company's stock.
If the company's goal is to lift their PPS so they can tap into it to fund operations, there's something fundamentally flawed about the model itself. I'm vested here because of the potential the core business has, not how well the CEO can manipulate the stock price.
What that means to me is the core business has to perform. Everything else is icing. If that's not the case, then what is the core business' purpose?