The problem is I'm not sure whether a $75,000 or $60,000 or even $45,000 price point will make a ton of difference to this cash flow problem.
Given that the demand curve is likely* inelastic, the proper response would be to raise the price, not to lower it.
ij
* At least IMO.
PS - I appreciate your insightful comments.
It is astonishing what foolish things one can temporarily believe if one thinks too long alone ... where it is often impossible to bring one's ideas to a conclusive test either formal or experimental. J.M. Keynes