OMAHA, Neb., Aug. 2, 2011 /PRNewswire via COMTEX/ -- TiVUS, Inc. (PINKSHEETS: TIVU) today announced it has completed deployment of its new television ad-insertion technology at the Company's inaugural HD IPTV in-room entertainment installation in a 1408 room Host Hotels & Resorts property in downtown Philadelphia.
"I am pleased to announce the successful completion of Phase II development in Philadelphia; our ad-insertion technology is installed and ready to intertwine TiVUS-controlled television ads within the regular broadcast stream of free-to-guest cable channels such as ESPN? and The Discovery Channel?," commented Shiva Prakash, Tivus' president and chief executive officer.
"A hospitality industry first, ad-supported IPTV gives hotels new revenue sources and more programming choices. Hotels can now migrate away from legacy video-on-demand systems, earn significant ad-revenue, and increase guest satisfaction by now offering a more home-like experience.
TiVUS' agreement with Host Hotels to deploy its new HD IPTV systems in Host properties was previously announced in March of this year. Host Hotels & Resorts, Inc., an S&P 500 and Fortune 500 company, is the largest lodging real estate investment trust (REIT) and one of the largest owners of luxury and upper-upscale hotels.
"At present, we remain on-track for a late August completion of Philadelphia, our Omaha installation appears to be gearing-up, and we remain optimistic Host will soon execute the final clause of our MOU and move forward deploying TiVUS HD IPTV(TM) in its top U.S. and international properties," Prakash concluded.
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