there are a lot of things they can announce including the iphone confirmation.
to name a few...
iphone confirmation bieber tv show schedule promoting product tv commercials sent to launch global marketing initiative application download #'s and projections etc... etc...
bottom line- not that many people are as "in the know" on this stuff as we are. once this stuff starts becoming official and it is "told" to people through PR, etc.. than volume will increase because people will want a piece of le bieb and the share price will go up.
the only thing i DO NOT think will likely happen- is knucklehead getting his order filled at .02