In a sense, this isn't much different than Craigslist or Paypal or Google. The catch is, that it will be one large conglomerate of services under one company name competing in the marketplace with some of the other big guys. The market share is in the billions and there is plenty of pie to be taken as we advance through the 21st century.
The biggest difference is that this will focus on the macroeconomies in a microeconomy network. It fills a niche that no one has touched yet. Risky? Hell yes! Could it outperform the big guys, probably not. Can it produce revenue in the 9 digit threshold? Possibly. There is a ton of risk here but there was also a ton of risk on many other fledgling companies. Do your DD and watch this company closely. I think it has merit or I wouldn't have had my entire family invest in this company. Good Luck!