I don't think you understand the product or the business. BUCS isn't reinventing the cloud or creating one of their own, they're creating a backup device and backup software for servers. Using replication clients will be able to backup their own data from the cloud remotely in a turn-key solution. If a company pushes their valuable data to the cloud and doesn't back it up in case of a disaster then they are creating their own liability. As a database architect and administrator who worked 25 years in a disaster prone area (Miami), I am intimately aware of this absolute necessity for corporations to house backups in other safer geographic areas. Iomega created a similar product 30 years ago and became very successful. For system administrators or DBA's in large corporate environments a turn-key replication full-backup solution isn't necessary, but for small corporations who are trying to reduce funding for a fully staffed IT department, a turn-key solution for disaster recovery is desirable.
"They must find it difficult - Those who have taken authority as the truth, rather than truth as the authority." -Gerald Massey