Pozen Inc. (POZN)

[surf1944]

Pozen brings in digital advisers
Triangle Business Journal - by Dale Gibson
Date: Tuesday, July 19, 2011, 9:32am EDT

John Plachetka heads up Pozen.
Steve Wilson

John Plachetka heads up Pozen.

Digital and drugs are two words you don’t find together often. Chapel Hill pharma believes the two can fit like hand in glove to more effective move drugs forward to commercialization.

PozenbizWatch (Nasdaq:POZN) has established a digital advisory board, which the company describes as made up of “an esteemed group of digital thought-leaders both in and outside of healthcare to help progress the Company’s vision for revolutionizing the traditional pharmaceutical commercial model.”

The board will be called on to help Pozen and CEO John Plachetka use digital technology to “more effectively and efficiently engage and communicate with customers.”

http://www.bizjournals.com/triangle/news/2011/07/19/pozen-brings-in-digital-advisers.html?ana=yfcpc