According to industry standards, the Turtles weekend was a big disappointment
Comparing to other nature documentaries, it seemed to do farely well. As long as expansion keeps taking place, there is no reason that this will not top $1 million. It was in just over 20 theatres starting last Friday, and each week that will continue to rise. It is difficult to gauge how it will fare exactly and how it will continue to produce in sites already started and sites that they will be in. They had tough competition last week with the kids movie Cars 2, but I still expect Turtle to do well and surpass $3 million and hopefully more.