Once they actually sell a bunch of menthols and have revenue to report, the PPS will be significantly higher. That'll be awhile. In the meantime, steady growth and some solid PRs should move this baby up slowly but surely.
At this point it's all about getting some interested investors once again. That will take a few non-fluff PRs and a fully-functional online store. It'll also take some distribution news if they hope to have the PPS hit .10 and higher.
The rest of the story is a bit cloudy but generally there's a tonload of potential in SFIO right now. That's what you're buying. Potential. If you think the PPS could hit .20 in 6 months, you're probably right. However, in order to realize those huge gains, you have to get in now. That's how the game works. (Welcome to the stock market!)