The sad thing is, some people fall in love with the sh*t they own, and actually start believe their own B.S. Heck, I've been there before...and early on, learned from those painful mistakes. I've also had my share of biotech implosions. Way back when, I might have held on to them after they imploded, hoping for the best, because I "believed".... now, after hard lessons, dump and never look back. I actually know traders who have sticky notes on their desk abiding by that lesson...they read "DO NOT EVER BUY "XXXX" just in case they forgot about getting phucked the first time around.
You mention SOMX in a post. That's a miserable chart. You are right on, there.