Many people have a conservative investment philosophy, it reduces risk to a level they feel comfortable with. Such a philosophy prevents them from investing in a start up like JBI because of the risk.
The unavoidable consequence of that investing philosophy is that those investors miss out on the truly great stocks.
JBI is a quite unusual company. It has a new solution to a long standing problem that is cost efficient and non polluting. There is no serious competition on the horizon at this time.
But as you pointed out, it is not making a profit at this time. By the way, how long did it take Google to turn a profit?