NeoMedia Technologies, Inc (NEOM)

[balamidas]

AT&T/NEOM deal is coming$$MONSTER find(must read)


yesterday AT&T Introduces Mobile Barcode Services


On Thursday, AT&T rolled out Mobile Barcode Services, a new platform that the mobile carrier says will allow brands to a static advertisement into an “immersive experience.”

link:

http://www.mobilemarketingwatch.com/att-introduces-mobile-barcode-services-16293/


this NEWS is a follow up to an older NEWS on NEOM back in 2008 where NeoMedia Technologies has teamed up with AT&T and Papa John's to launch a commercial trial in the US using 2D barcodes and mobile code reading software from NeoMedia

AT&T was testing the waters and now they have introduced the Mobile Barcode Services based on the success of the commercial trial described above



from JUNE 16,2011 AT&T NEWS

http://www.mobilemarketingwatch.com/att-introduces-mobile-barcode-services-16293/

Chris Hill, Vice President of Advanced Mobility Solutions at AT&T Business Solutions. “After trialing the technology with top companies in industries such as entertainment, retail, marketing and hospitality, we’re confident that this solution will help our business customers to market more effectively and to immerse consumers in their brands, anytime and anywhere.”


and we know that the commercial trial was with NEOM

watch for a Big NEWS on NEOM




the news about NEOM/AT&T commercial Trial period

http://www.stock-world.de/forum/thread?thread_id=318741&page=5

Monday, September 08, 2008

AT&T & Papa John's Team Up With NeoMedia

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has teamed up with AT&T and Papa John's to launch a commercial trial in the US using 2D barcodes and mobile code reading software from NeoMedia.

Building on its continued online success, Papa John’s, the world's third largest pizza company and the industry leader in online ordering, recently launched mobile web ordering, a system that enables pizza lovers to set-up an account or place an order right from their mobile phone.

For the commercial trial, 90,000 mailers were sent out to AT&T subscribers in selected markets inviting them to be among the first to use their AT&T phone in a brand new way. Those interested in participating could text PIZZA to 7316, which would deliver instructions on how to download and install the NeoReader onto their iPhone or other AT&T supported device.

Once installed, the 2D barcode could be scanned using the NeoReader, which would provide a link with a built-in promotion code to Papa John's mobile website. Users would then login with their existing Papa John's account information or create a new account to redeem the offer.

“From being the first in the industry to introduce system wide online and text ordering, to our myPapa widget and now mobile web ordering, we’re always seeking new opportunities to meet the needs of our customers,” said Jim Ensign, vice president of marketing communications for Papa John’s. “This is just another step to give our customers the convenience they’re asking for, while making it even easier for new customers to experience the great taste of Papa John’s."

As the US continues to embrace 2D barcodes, Papa John's looks forward to staying ahead of new and emerging technologies and positioning itself as a leader in the evolving mobile code ecosystem