I don't see that they would need to advertise particularly but looking over the communities they serve, the vast majority of them are on the East coast. A West coast sales office even if it were one or two guys would be advisable. Los Angeles and NY are the communication/broadcasting centers of the United States. Their offices in NJ are close enough to NY. An office in LA would be a great asset. A lot of churches, Non-profits and community groups exist in the greater Los Angeles area or are headquartered there.