If I were the competition I would buy some of the product. If I were on one of these e-cig chat boards and I wanted to try a new product I would buy one. The fastest growing segment in marketing right now is network marketing. Hell they are even teaching business classes about it at Ivy League schools. Not saying that SFIO is out making cold calls to every person in America about their product. But the internet is a huge marketing tool which few have mastered the use of. If SFIO only shipped in 1000 packs of e-cigs, those could be gone in a day with the shipping stipulations they have (max 6 per order).