If DKAM couldn't capitalize on Kid Rock's beer, which he promoted with his traveling tittie bar, how the hell are they going to do so with a nostalgia product who's previous market is by now mostly in the ground? Sure, it may be a decent trade on occasion, but long term? There is no long term.
"Whilst in the aisle, the mad man smiles, to him it matters least."-Peter Sinfield